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The present information (or "privacy policy") is made in compliance with the current legislation related to the protection of personal data and, in particular, in accordance with EU Regulation 2016/679 on the protection of individuals with regard to the processing of personal data , as well as the free circulation of such data (so-called "GDPR") and of the Legislative Decree no. 196/2003 (Code regarding the protection of personal data, so-called "Privacy Code") with reference to the processing of personal data of users who access the Website  (hereinafter "Site" or "Website").

This Privacy Policy aims to describe in a simple and transparent way to users which personal data are processed, for which purpose, by whom and with which modalities and inform them about measures that are applied to protect their rights and their freedom. This Privacy Policy, therefore, concerns this Website only and it is not made for other Websites that may be consulted by the user through links, too.


1. Data controller

2. Purpose of the processing

3. Provision of personal data

4. Which data are processed

5. Methods of data processing

6. Whom can collected data be communicated to?

7. What are the rights of the interested parties?

8. Right of revocation and opposition


1. Data controllers

1. Data controller of users personal data processing is Orthodontics Hard Discount S.n.c. (C.F./P.IVA: 02227461205), with registered office in Bologna, Via Titta Ruffo n. 6, c.a.p. 40141, tel: 051/6231626, fax: 051/6230472, e-mail:  (hereinafter, "Data Controller" or "Company").


2. Purpose of the processing

1. By accessing and consulting this Website, as well as taking advantage of the services offered to users through it, information relating to users as identified or identifiable natural persons can be collected and processed. In the event that personal data are collected that way, the same, in compliance with the current legislation on the protection of personal data, will be processed solely to pursue the following purposes:

a) Purposes strictly connected and instrumental to allow the access and use of the Website, its features, its functionalities and services required;

b) To fulfil any obligations provided for by law and by the European legislation;

c) For operational and management needs within Data Controller and related to the services offered through the Website;

d) In a completely anonymous and aggregate form, for statistical purposes.

2. Data collected by users who use the Website for the purposes stated on the previous point,  might also be used for other purposes, but for each further processing, a specific and explicit consensus will be required to users. That way, data collected by users can be used, if the user freely and clearly consents to any further processing, only.


3. Provision of personal data

1. The provision of personal data is mandatory for the purposes referred to in Article 2, paragraph 1, as the legal basis of the processing is the execution of the services requested by the user, or the use of the Website and any additional service, eventually expressly requested, through the Website. An eventual refusal to the related treatment, can therefore prevent the execution of the requested services; however, it will be possible to consult the Website without providing any personal data, even if some features might not be available and some services not provided.

2. In particular, the consequences of any refusal to provide personal data, will always be explicitly and specifically related to each service: as a way of example, any refusal to the related processing, might prevent the consultation of the Website and its functionalities (in the case of cookies). Therefore, the user will be informed accordingly, in the manner provided for each specific case, but in any case he might consult the Website, even denying the consent to the processing of personal data, where required; in this case, some functionalities or features of the Website could be disabled.


4. Which data are processed

Depending on the service provided, personal data of different types may be processed, as specified in this article.

4.1 Navigation data

The computer systems and software procedures used to operate this Website obtain, during their normal operation, some personal data whose transmission is implicit in the navigation of Websites. This information is not obtained to be associated with identified interested parties; however, by their same nature they could, through processing and association with data held by third parties, allow users to be identified. These include the IP addresses or domain names of computers used by users connecting to the Website, the URL addresses of the requested resources, the time of the request, the way used in submitting the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server and other parameters related to the operating system and to the platform used by the user.

The above data are used for the sole purpose of obtaining anonymous statistical information about the use of the Website and to check its proper functioning; they are deleted immediately after their processing. Data could be used to ascertain responsibilities in case of hypothetical computer crimes against the Website: except for this eventuality, at present data on web contacts do not persist for more than seven days. Regarding cookies, please refer to par. 4.3 that follows.

4.2.1 Data voluntarily provided by the user (communications)

The optional, explicit and voluntary sending of communications by means of contact forms on the Website or by e-mail to the addresses indicated on this Website, entails the subsequent acquisition of data communicated by the user, including his e-mail address, and the consent to receive any reply messages to his requests.

The personal data supplied in this way, are used for the sole purpose to satisfy or give feedback to transmitted requests and are communicated to third parties, if this is necessary for this purpose only.

4.2.2 Data provided voluntarily by the user (to receive communications for marketing and / or commercial promotion purposes)

In the case where personal data (in particular, e-mail address and telephone number) are provided by the interested party in the context of a service requested by the same, only, data thus provided might be used to send communications by e-mail, relating to services similar to those previously requested by the user, pursuant to art. 130, paragraph 4 of Legislative Decree 196/2003, without the need of any express and prior consent (so-called soft spam). In any communication, in any case, the user is reminded that he can revoke the consent at any time and without any formalities. Data are deleted upon request of the interested party.


4.3 Cookies (for more information on the cookies used on the Website see the "Cookies" section)

We use different types of cookies: some are strictly necessary for the functionality of the Website, while others are aimed at optimizing performances and offering a better user experience. Failure to authorize the use of cookies, may result in certain functions and pages not functioning as intended.

For more information you can consult our cookie policy, available at the following address


5. Methods of data processing

1. Personal data are processed in a lawful and correct manner and they are used for the purposes indicated in art. 2, only. The processing will be carried out by using proper tools to ensure the security and confidentiality of personal data and with automated tools for storing, managing and transmitting data. Specific security measures are adopted to prevent data loss and limiting the risks of illicit or incorrect use as well as unauthorized access and personal data will be stored for the time prescribed by law rules and, in any case, for the time strictly necessary to follow up on the activities for which they were collected and/or until the termination of the consent given for the purposes referred to in art. 2.


6. Whom can collected data be communicated to?

1. The processing connected to the web services of this Website, takes place at the headquarters of Data Controller and it is only handled by a technical staff specifically responsible for processing, internal and/or external to them. In particular, where necessary and with prior consent only, data might be disclosed to third parties whose collaboration the Data Controller may and/or must avail himself for the performance of the services offered. Data collected through the web, or in any case deriving from web services, might be communicated to technological and instrumental partners which the Data Controller avails himself to offer services requested by users, always in compliance with the purposes indicated in art. 2. To this end, the subjects who will have access to personal data, will be specifically authorized to process them by the Data Controller and, if due, appointed as Data Processors, pursuant to Arts. 28 and 29 of the GDPR.

2. Data collected for purposes set out above, might also be given to subjects authorized for this purpose by provisions of law and European legislation.

3. A list of subjects whom the Data Controller communicates the personal data obtained for the aforementioned purposes to, is available and can be consulted at the Data Controller's office and it can be requested at the mentioned addresses.


7. What are the rights of the interested parties?

1. The interested party is the natural person, identified or identifiable, whom processing personal data are referring to and, therefore, the user who accesses the Website and who requires, if necessary, the provision of services by the Data Controller.

2. At any time, each party is entitled to access data processed by the Joint Data Controllers (right of access) concerning him/her, in order to verify if they are correct and to verify the lawfulness of the processing performed. The interested party may also exercise all rights recognized by the current national and European legislation on the protection of personal data (from Legislative Decree 196/2003 and from EU Regulation No. 2016/679 and subsequent amendments and additions): in particular, he/she may require the correction and updating of incorrect or inaccurate data, the limitation of the processing performed and the cancellation of the same (right to be forgotten), as well as proposing a complaint to the Authority for the protection of personal data, at any time.

3. With reference to personal data processed by automated means, the interested party may  also receive data relating to him/her in a structured and commonly used form and transmit them, if necessary, to another data controller (right to data portability).


8. Right of revocation and opposition

1. Each party is also entitled to revoke the consent granted at any time, without prejudice to the lawfulness of the processing performed by the Data Controller before such revocation.

2. The interested party is also always entitled to oppose the processing of data concerning him/she, if it was carried out for direct marketing purposes by the Data Controller; in this case, data will no longer be processed for these purposes, depending on the specific consent previously released, by Data Controllers or any third party (right of opposition).


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